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Our mission is to provide the highest quality visual guide that offers a direct look into the most desired hot spots in the industry. That ranges from premier nightclubs to red carpet events or your best local restaurant and bar. We also feature cover stories on popular musicians, actors, comedians, models and professional athletes. With the where to go and why, listings of upcoming performances by DJ’s, music groups, extreme sporting events and centerfold model pictorials. We are a professional outlook on nightlife and the platform in which we drive trends into the industry. In our first month we distributed 30,000 magazines to Los Angeles, Ventura County and Santa Barbara County. We currently cover Los Angeles, Orange County, Inland Empire and the Temecula Valley with a distribution of 35,000 magazines. In the first 3 months we doubled our distribution, which projects Obscene to have a circulation of approximately 120,000 by the end of our first year.
Our locations range from nightclubs, bars, restaurants, tattoo parlors, convenient stores, stereo, skate, snowboard and motorcycle (street and dirt) shops as well as any major event that we attend inside those industries. In addition, we are focusing a strong effort in major Hotels around international airports where “Obscene Magazine” believes it will also be relevant to traveling patrons. READERSHIP PROFILE
Obscene Magazine’s targeted demographic is 21-35 year old trendsetting consumers with expendable income of 45k annually and up. When catering to this technologically savvy generation, Obscene plans on staying ahead of the curve by providing an interactive Web site, along with our publication, that will allow our readers to view, stay in tune with upcoming events and be apart of the Obscene lifestyle. Why Obscene Magazine?
• Expands audience reach
• Preferred media choice for learning about select products and services
• Vehicle for customer interaction
• Future real-time 24/7 connection to customers
• Creative and unique way to promote brand awareness
• Obscene increases your brand recognition, drives traffic, reaches sub-targeted audiences and provides quality lead generation
• Obscene caters to the largest demographic of entertainment and goods consumers.
Psychographics of Obscene Magazine
• 74% wear designer labels
• 78% purchase a new accessories each season
• 63% are single
• 60% dine out 10 times or more per month
• 71% order drinks by brand name
• 84% are credit card users
• 85% thrive on physical activity
• 50% attend sports / music events
TV vs. the Internet
A February 2007 study conducted by Accenture and UCLA’s business school found that less and less people are watching TV at night and spending more time online. By 2010, 48% of consumers will obtain their media online - be it streaming television shows or movies, reading e-magazines and newspapers, or listening to music.
Online Shopping
63% of men and 48% of women use the internet as their primary source of lifestyle, entertainment and shopping information. Statistics only prove so much! It’s the audience that we exist for. Their commitment to music, movies, automobiles, nightlife, professional sports and trend setting fashion is not going to go anywhere. Obscene will passionately use this, and be right there to provide what ever the reader wants. All ads are all full color
1 Month full page ad - $2,500 per month
3 Month full page ad - $2,200 per month
6 Month full page ad - $1,900 per month
12 Month full page ad - $1,600 per month
Inside Front Cover
1 Month full page ad - $2,750 per month
3 Month full page ad - $2,450 per month
6 Month full page ad - $2,150 per month
12 Month full page ad - $1,850 per month Inside Back Cover
1 Month full page ad - $2,650 per month
3 Month full page ad - $2,350 per month
6 Month full page ad - $2,050 per month
12 Month full page ad - $1,750 per month
Back Cover
1 Month full page ad - $2,900 per month
3 Month full page ad - $2,600 per month
6 Month full page ad - $2,300 per month
12 Month full page ad - $2,000 per month
Vertical and Horizontal Ads
1 Month ½ page ad - $1,250 per month
3 Month ½ page ad - $1,100 per month
6 Month ½ page ad - $950 per month
12 Month ½ page ad - $800 per month
2 Page Spread
1 Month full page ad - $4,500 per month
3 Month full page ad - $4,200 per month
6 Month full page ad - $3,900 per month
12 Month full page ad - $3,600 per month
AD MECHANICAL REQUIREMENTS
All images received as PDF or JPEG at highest quality, 300 DPI is preferred. Full page ads need to be 8½ X 11. Half page vertical ads need to be 4¼ X 11, and horizontal 8½ X 5½.
PUBLICATION CLOSE DATE
All text and art work must be received by end of day 15th of the month for the following month’s publication.
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